May 8, 2003

To: Sales Managers
From: Howard Gloede

Re: Bill Turpen / Advanced Concepts

This letter is to confirm the strong relationship Family Radio Inc. in La Crosse has built with Bill and Advanced Concepts. Over the years Bill has helped over 40 of our local clients brand their business with outstanding musical images.

Bill is one of the finest pure salesmen I've ever seen in action. Within five minutes of every call I've sat in on, Bill has made a connection with the client. His selling style is very non-pressure and he has never alienated a client in all of his years working with us. His closing ratio is outstanding provided we do our part and get all of the decision makers present at the meeting.

After the sale is made, Bill has been incredible in creating the perfect musical image for the client. I'm certain his own musical background and being an outstanding musician is why he makes it happen for our clients.

I've worked with many different jingle companies in my 24+ years in radio and can say Bill Turpen and Advanced Concepts is the finest we ever been associated with at Family Radio Inc.

If you have any questions regarding our relationship with Advanced Concepts feel free to call me, I would highly recommend Bill to anyone.

Howard Gloede
Director of Sales
Family Radio Inc.
La Crosse, WI 54601

(608) 796-2560
howardg@familyradioinc.com