Dear Bill,

We're pleased with the results of your recent visit. It looks like we'll finish with 5 jingle sales totaling nearly $100,000 in long-term 21-52 branding schedules. When we add that to the 8 jingles we sold on your visit in the fall, that brings the total to 13... not bad for 6 months of focus!

Here's what our team likes best about working with Advanced Concepts:

1. Most Sales Managers know that the most important sale is to the sales team. Advanced Concepts is an easy sale because you believe in the same things we do.
2. You are client focused and do a good CNA.
3. You are well versed in the Roy Williams 21-52 principles of BRANDING and 'speak the same language' as my sales team.
4. You know TOMA well and complement our commitment to that.
5. The quality of your work is excellent. Your producers have great 'bedside manner' with our clients and the product comes back custom, sounding 'major market' and it all sounds different.
6. Most importantly, while you are clearly a salesperson and focused on helping us get the order, you do it by being client focused and helping us to sell the benefits of Branding and solving client's marketing problems with NO pressure.

We couldn't use another musical image vendor after working with you - the sales team just wouldn't accept them. Thanks for helping us help our clients get better results on our stations!

If you wanted to have someone call us for a reference, don't have them talk to me -have them talk to my salespeople because they represent the client. Beth Anderson, Bob Bucholtz and Brenda Layne have all worked with your company extensively.

Sincerely,

Bob Bolak
Director of Sales